For the second time Bob Campbell has included one of our Carmeneres in his list of Best Buy's Under $25 for Gourmet Traveller Wine.
Here's what he said about Concha y Toro Casillero del Diablo Carmenere 2007:
90/100 (Four Stars) "This is a supremely elegant red with raspberry/blueberry fruit flavours supported by spicy oak and fine tannins. It offers fantastic value."
I got to thinking that making Carmenere a household name isn't exactly the objective. The truth is that only a small percentage of the total wine drinking public are really interested. Take out the people who only look for sub-$10 quaffers, those that don't want to step outside of their safety zone (and choose the labels that are drunk by others), those that only buy on special, and those that only drink NZ wine. Take out the posers, the wine snobs and the fiz-pop girlies.
There is a very interesting group left (and if you're reading this you're probably one of them): wine and food lovers with an open mind who are always looking for good value (aren't we all?), that predominantly base their decisions on the "wine experience" - how well it fits a food or mood, and how much they love a wine (for the price). What could this group be called?
We offer a lot to these people and we want to get/stay in touch and help them to love our wines. We already have one "ambassador" offering to take a sample to the owner of their local New World because they don't stock it and he thinks they should. It would make it easier for him to buy it, but he believes his friends (and others) should have the opportunity to buy it too.
We'd love you to help in this quest, as well - just let us know how we can help.
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